Lummus Supply Company
Logo, Brand Identity
As a 5th generation, family-owned business, Lummus Supply Company was looking to update their visual identity to feel more modern and speak to their current audiences. They provide home building materials to high-end and custom home builders in Georgia. We crafted a visual identity that maintained red as a primary brand color, adding secondary colors and mixed typography that felt stable and strong, while speaking to community and relationships. The rebrand tied in perfectly with their upcoming 100 Year anniversary, so we developed a 100 Year version of the logo.
